![]() ![]() We run a secondary sales channel through Shopify on for this exact reason. Fortunately, we don’t like to put all our eggs in one basket. We couldn’t send anything to amazon for weeks and prior to this, attributed amazon sales were about 50% of our total revenue. Our next challenge reared its head almost immediately with our inability to send product to amazon due to PPE priority restrictions. Our entire supply chain schedule collapsed beneath us, well at least for 2months or so. Our supply chain has been our biggest struggle. Kevin Meyer: We’re extremely fortunate to have had very few adverse effects during the COVID climate. How has that helped you navigate through this particularly difficult time? From the inside of the container, you have a dry compartment with an open top that lets cereal fall into your mouth with the perfect cereal to milk ratio.Ĭhloe Caldwell: So many businesses have struggled and continue to struggle amidst COVID-19, but you work in conjunction with Amazon. ![]() Milk exits out of a patent-pending spout that you regulate with your bottom lip. 60-70 prototypes later – shout out to hot glue, band saws, and 3D printing, we came up with a user-friendly solution that lets you drink/eat cereal with one hand. We put the two cup concept into a single convenient device someone could take with them on the go. When Rob Lambert came to me with an idea I thought would never work, I realized we needed to think about the problem outside of the conventional bowl and spoon paradigm. Why does the most accessible meal in history have such a small window to enjoy? My personal cereal habits went from bowl and spoon to two separate cups one cereal, one milk to alleviate that issue when I was working a desk job as an editor. If you mix milk and cereal in a bowl, set it aside to answer a 4-5minute email, your cornflakes are no longer cereal, they’re mush. Kevin Meyer: The design is based on a common problem almost everyone has faced before. Together, we’re changing the way you think about breakfast.Ĭhloe Caldwell: Can you tell us about developing the design of the cup and how it actually works? The CrunchCup checked all those boxes for us and here we are. Create something meaningful and makes people happy. We decided to push forward with the CrunchCup brand because we shared 3 core business goals. ![]() That exact conversation turned into several months’ rapid prototype frenzy and soon became the product that you see today. I said, “Rob I love the idea, but what college student could possibly juggle a bowl of cereal while carrying a backpack, a stack of books, and a phone in their left hand. This led to a short but sweet 20-minute phone call with myself, (co-founder number 2) about the realistic possibility of that venture. Kevin Meyer: The concept was donned by Rob (one of our co-founders), starting off as an innocent service-based cereal bar concept while at dinner with his daughter. Check out how the conversation went below.Ĭhloe Caldwell: Can you take us back to why you started the CrunchCup brand and how it came to be? To learn more about this innovative product and how the business came to be, SBJ Correspondent Chloe Caldwell spoke with Meyer about why he started CrunchCup, the brand’s partnership with Amazon, and more. To use the uniquely designed cup, you simply add cereal to the inner cup, milk into the outer cup, screw on the lid, and you’re ready to crunch. Meyer Co-Founded CrunchCup, which keeps your cereal nice and crunchy wherever you take it. Have you ever wished you could take your morning cereal and milk on the go? Well, Kevin Meyer created the solution to taking your breakfast on the go. ![]()
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