White most often acts as a background or as an accent element – for example, it is used as a border. The dark color is the main color because it makes the logo strict and sophisticated. Victoria’s Secret has lost its sexy, but don’t blame it solely on the rise of competition like American Eagle Outfitters’ Aerie brand. The signature palette consists of pink, black, and white. Iconic and glamorous, Victoria’s Secret is the go to brand for women all around the world offering lingerie, sleep, beauty and accessories. Then the company switched to a modified Monotype Bell font. In the 2000s, for visual identification, the brand chose the Adobe Trajan font, which Carol Twombly created in 1989. In addition to everything, the brand also uses other brand names. It is presented in the upper case and is written in letters of the same height, except the first. The verbal part of the emblem consists of the inscription “Victoria Secret,” which is built in two tiers. The top “S” protrudes above the serifs of the first letter. A “V” is placed exactly in the middle, and a large lower fragment “S” interweaves it, so the sharp base “V” is located inside the circle. In the interweaving of letters, “V” and “S” are visible – an abbreviation of the name of a fashionable brand. The graphic part of the logo is a simple black monogram on a white background. The font has changed, but to make the company recognizable, the designers have chosen a contrasting antiqua with fine serifs, similar to the previous version. It is a one-line “VICTORIA’S SECRET” lettering with enlarged initials “V” and “S.” Despite the difference in size, all glyphs are capitalized. The brand is now represented by a black wordmark. Designers experimented for a long time with the proportions of letters, until in the 1990s they settled on an option that is very similar to the current one. The fonts are clear, well readable, in some cases with serifs, in others – without. The order summary that came with my order shows what I asked for and is my name etc. I spent 175.00 on 3 bralettes and 5 pairs of underwear. But in the mid-80s of the last century, the company changed the style of the brand name and made it concise. I just received my latest online order and Im not very happy. It was based on many small details, ornate elements, vintage accents. The very first version of the logo was presented in 1977 and appeared along with the release of the brand’s debut catalog. Over the years of its existence, it underwent several minor transformations: earlier, it looked like a retro-style sign, but now it is a modern and practical label. The logo of this representative of the fashion industry is minimalist. Get the best deals on Victorias Secret Gift Boxes when you shop the largest online selection at. From its founding in 1977 until 2016, Victoria’s Secret expanded aggressively, but its products began to be supplanted by sportswear. At the same time, its real assortment is much wider: it includes lines of decorative cosmetics, perfumes, and clothes. This company is famous as the biggest lingerie seller for women in the United States.
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